Monthly Archives: October 2010

Talking with the Team: Pink 1100

I am fortunate to work with some dedicated and passionate folks here at SentrySafe. People who work hard to develop the latest innovations that will keep your life in order and safe from the unexpected. As a new semi-regular feature here on the Safe Zone will be talking with some of these folks and giving them a chance to share their dedication and passion.  Susan Glenz is one of our Product Managers here and it’s from her passion and commitment to the cause of Breast Cancer awareness that the Pink 1100 was brought to market. I sat with Susan for a few minutes to talk about everyone’s favorite pink Fire-Safe…

How did you come up with the idea for the Pink 1100?

SentrySafe is a family owned business that gives back to the community in many ways. I wanted a way to give back through our products. Some people may ask, “How  at all does a pink safe relate to breast cancer awareness?” To me, the connection is simple: We make products that provide protection for our important & irreplaceable things. There is nothing more irreplaceable than the people in our lives. The pink safe connects the two allowing you to protect your things while helping others as well.

I forgot to mention pink is my favorite color and I wanted to share it with the world!

Do you have a personal connection to the cause?

Like many of my friends & colleagues, I have had close family members affected by cancer. I know what it is like to watch someone close to you fight the disease day in and day out. What strikes me the most is how they never give up hope, which is why we need to do all we can to promote awareness and support research & hopefully one day we will find a cure.

Tell us a little about the Safe?

It’s very pink! Not only is it a great color but it also provides the same level of fire protection SentrySafe is known for. It is perfect for storing important documents like financial records, titles & deeds and passports. It also protects digital media in a fire so you can back up your photos, songs and home movies on an external hard drive, flash drive or CD. My favorite part about this safe is that a portion of the proceeds will benefit breast cancer research.

Were there challenges in getting out to the public?

As with any new product launch, we did face some challenges in bringing this safe to market because there are always unknowns when trying something new & different. Our main concern initially was consumer acceptance because it is such a unique color for a safe. We knew from speaking with consumers it was a good idea but we weren’t sure if it would have mass appeal. With support from our retail & online partners as well as all of the social media available today, we were able to spread the word about the product & it has done very well. A huge thank you goes out to everyone who has helped us donate to the cause!

Thanks Susan for your time and thanks to everyone out there for reading and supporting the cause of Breast Cancer Research.

Be Safe,


Pink 1100: In the News…

The Pink 1100 has been getting a lot of attention on Facebook and Twitter. We have been very thankful for all the excitement this product has generated in support of the cause. We have had some great feedback from both local and national folks that are carrying on the fight against Breast Cancer and those of that are providing support along the way.

One in particular I would like to call your attention to is My Cancer Blog. It’s a great blog, well written and has a very important message.

Check it out when you can.


Customer Service Questions…

I have noticed a lot of Customer Service questions coming into the blog through the various posts that have been started on the Safe Zone. It is easy for questions and concerns to be lost in the shuffle that way. If you have questions about your products performance, warranty, or other customer service issues the best way to get results is to contact us directly. There is a full staff of highly trained and friendly customer service folks right here in Rochester NY waiting for your call at 1-800-828-1438. If you would like to contact us through electronic means every thing you need to know is on the Customer Care page of our website.

If you would like to post your questions here I will periodically put up a post like this and do my best to get them answered.

Be Safe.


My Safe Journey by Sue Jacques

I am very excited to introduce a new semi-regular series of blog posts written by users of our Safes. The first comes to us from The Civility CEO Sue Jacques. She is a very successful executive consultant and is a wonderful writer with a compelling story about fire prevention. Thanks to Sue for sharing her story with us.


The very first time my parents left my two older brothers and me alone at home for an evening the house next door burned to the ground. That was decades ago, yet I can still vividly recall the confusion of being awakened by the sound of sirens and the sight of red lights strobing through my purple curtains. I remember cowering under the covers in fear as people banged on our doors and windows to lure us out of the house for safety’s sake. My brothers slept through most of it, and all I could think about was being told not to answer the door for anybody.

Eventually we were led out of the house by a trusted neighbor. I can only imagine what went through the minds of my parents as they returned home, rounding the last corner only to be greeted by the chaos of smoke, flames, fire trucks and police cars.

That haunting memory was rekindled in July while my husband and I were on vacation at our secluded lakeside cabin. We had just enjoyed a quiet morning together, me writing in my journal and him reading the paper, when all hell broke loose.

This time the banging on the door came while I was in the shower. It was a police officer with an urgent warning that a forest fire was fast approaching. She generously gave us fifteen minutes to pack up our belongings and leave. But by the time we got to the car it was too late; the wildfire had engulfed the only road out.

We would have to flee by boat.

People, pets, suitcases and fears all set sail. Even the police officer had to abandon her squad car and board a rescue boat.

The hard work of firefighters, combined with nothing less than a miracle, saved our little cabin. But our neighbors were much less fortunate. Their estate home went up in flames, and they lost everything in less than a minute.

We were evacuated for days, and one of the first things I did when we returned was purchase a small fireproof safe. Although we’ve had a SentrySafe in our urban home for years, we had never even thought of having one at our cottage. I realized from this experience that valuables are valuables no matter where they are, and among ours is one of my most prized possessions – my journal. It harbors my thoughts, hopes, achievements, experiences and insights. My journal is the book of my life, and no insurance policy on earth could ever replace its contents.

Fifteen minutes isn’t enough time. That’s why I urge you to think ahead by making every week Fire Prevention Week. You can do so by developing and practicing a solid evacuation plan (even when you’re on vacation), maintaining your smoke and carbon monoxide detectors, and organizing your vital papers and possessions for storage in a quality fireproof safe or storage box.

It’s a huge relief to know that now when we’re on the boat, frolicking rather than fleeing, our valuables are securely stowed in a SentrySafe. Thank you for the peace of mind!

Sue Jacques is The Civility CEO™, an executive consultant who helps individuals and businesses gain confidence, earn respect and create courteous corporate cultures. www.TheCivilityCEO.comThe Civility CEO ™ on Twitter , Facebook , WordPress and LinkedIn